Technology has made it possible for tangible items available for sale online, which creates an avenue for companies of different sizes to come up with their virtual stores and share of the total market.
Development makes it easier for a seller to penetrate through almost any Internet user’s mind into buying their products, which ranges from personal care and entertainment items to the best health supplements and gadgets and all other things marketable and imaginable. On the other hand, professional hackers have made it easier to have access to information they’re not supposed to.
Hence, if you happen to be an online seller who would like to make active and passive income on the Internet, your eCommerce site’s security should be a top priority.
Unless presented with the card processing equipment, customers will often find themselves hesitant, if not uncomfortable, giving out their personal information and credit card details whether over-the-phone or online. Hence, it will be substantial for any seller to establish a site that can make the buyers feel good about their purchases with minimal to no worries at all. Here are some quick tips on how to make it possible.
1. Secure Connections for Checkout
Customers may not be so tech-savvy as hackers, but nearly everyone is now aware of Secure Sockets Layer (SSL) authentication for information protection on various websites across the Internet. Users and buyers alike may not fully understand how SSL certificates work, but knowing their favorite eCommerce store has such builds confidence not only to your brand but also to the website, leading to more sales.
2. System Alert
Site protection is not all about building your customer’s trust. At times, it also works for your good. Coming up with a system alert for any suspicious activity on your website can make you aware of the risks and threats you face as an online vendor, in a virtually real-time manner.
This feature may help you verify multiple transactions coming from a single IP address, which can lead you to identify whether it’s a possible fraud or the user is just not comfortable yet with your site and cart options. Hence, you may interfere either by not processing a possible bogus order or reaching out to your customer to offer customer service like nowhere else.
3. Security in Layers
Making sure your online store is safe for you and your clients takes layering your privacy and information protection. Initially, you may set-up a reliable firewall system to keep hackers away as much as possible.
Adding more layers of security like requiring customers to log in prior to accessing information on your site reduces the chances of pertinent information being hacked.
4. Strong Passwords
Speaking of logging on to the site, you may also have to build your brand by caring about the passwords they use for your website. Don’t overdo it, though, or your customers may have an impression that fraud is prevalent on your store.
Remind them to create an alphanumeric password with a minimum amount of characters. After all, it is part of your responsibility as an online seller to maintain the security of your customer’s information.
You are most likely to have people and partners assisting you with your store. You would have to make sure that everyone who works under your brand is informed about your security protocols.
As a business owner and boss, make sure to train your employees with the basic stuff they should know about protecting your website. Have them share best practices on what to do in cases of fraud and other risks and threats. Make sure everyone strictly follows, because a single breach can make or break your brand.
These are just some ways on how you would keep your eCommerce site secured for you and your customers. You may have to learn this on your own or research about apps and widgets that make online security possible. You may also have to consider hiring someone who can professionally set-up security measures on your website. Either way, you would have to devote time and effort.
Again, any single mistake can harm your brand and company. You might be selling the best products online, but without a secured site, your target market may not place orders with your store. Taking care of online security is just a part of taking care of your business. You shouldn’t take it for granted because casualties may be worse than you could ever imagine.